Web Design

3 Ways to Use Motion Animation in Website Design

In today’s online marketing world, getting on the top on SERPs has not remained as a cup of tea for anyone. You need to come up with innovative ideas and effective strategies to attract and convince customers to drive traffic and to take your business up in the online marketing world.

Once you analyze the current marketing scenario, you will find that people want everything as fast as possible. As your website will be judged in less than 10 seconds, it becomes important to demonstrate the valuable information available on your website to your customers in a quick way. As motion can draw attention, delight and teach, what will be other better options than including motion animation in your web design process?

You can use motion animation in your web design strategy to make the loading of your screen visually appealing, entertaining or to compel users to stay on your site and learn about your products. But, how to integrate motion in web design? Continue reading this blog to know about it in detail:

Before going to use motion animation in web design, it would be good to figure out the purpose and feel of the animation, especially how and why. This is important to get a clear idea of how your audience is going to interact with your site. Usually, professional and experienced web designers use motion animation in design in three ways

• State change

• Emphasis

• Reveal

If you are considering including motion in your web design, you have mainly three options to choose.

Semantic Animation

Semantic animation is a great option if you are considering adding motion to your products. This option is basically preferred by professional designers for showing a relation between two animations as they interact with each other and give users a continuous experience in a single space.

Parallax Animation

Parallax animation is a scroll based animation which is used to show that different interface elements moving at different rates. A lot of professional designers prefer to use this type of animation to make it easier for people to separate important content from ambient or supportive content. In this type of animation, objects in the foreground move faster and look closer to users whereas the objects behind the background move slower and seem further away.

Dolly and Zoom

The concept of dolly and zoom is originally taken from films and used in the UX design for the smooth transition of the image itself, changing from long shot to close up and vice versa. You can choose this option in the design to highlight the main product or service and grab the users’ attention on the important highlight.

Hope now you have a good idea about what motion animation is and how you can use it in your design to boost traffic and conversion. If you too are considering using motion animation in web design but have no idea from where to start, you should call the experts of The Digital Department.